-
Abstract:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles,
and is approached with a let's-hope–for-the-best men (...)
Excerpt related to
customer relationship management brand for investment:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the voc...
Published:
2008-09-29
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Abstract:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Excerpt related to
customer relationship management brand for investment:
... customer relationships requires six key elements to be in place and working together
to maximize your customer relationship management (CRM) investment.
...
Published:
2010-03-11
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Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
customer relationship management brand for investment:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
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Abstract:
Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses.
This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products
to external audiences. Know the value of the Extended (...)
Excerpt related to
customer relationship management brand for investment:
... in Action: Promoting Brand Image, Increasing ... Related Topics: Customer
Relationship Management (CRM), Channel ... Workforce, Resource Management
(Scheduling and ...
Published:
2011-03-01
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Abstract:
Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS).
Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS. (...)
Excerpt related to
customer relationship management brand for investment:
Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS).
Vendors such as We...
Published:
2006-03-17
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
customer relationship management brand for investment:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
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Abstract:
The dot-com revolution has left few impressions as significant as the hosted software phenomenon. In fact, its success has
caused many organizations with reservations about hosted solutions to think twice. So what exactly are its advantages and
disadvantages? (...)
Excerpt related to
customer relationship management brand for investment:
The dot-com revolution has left few impressions as significant as the hosted software phenomenon. In fact, its success has
caused many organizatio...
Published:
2006-07-07
-
Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
customer relationship management brand for investment:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
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Abstract:
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt
customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated
with product and brand marketing. By using a digital asset (...)
Excerpt related to
customer relationship management brand for investment:
... many marketing organizations adopt customer relationship management
(CRM). ... associated with product and brand marketing ... a digital asset
management (DAM) solution ...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for Deploying Customer Relationship Management Effectively: Beyond Implementation.Specific,
Measurable, Achievable, Relevant and Time-Bound. A customer relationship management (CRM) solution is now a standard business
requirement. With origins as a system for (...)
Excerpt related to
customer relationship management brand for investment:
Your Challenge: Get Decision Makers' Approval for Deploying Customer Relationship Management Effectively: Beyond Implementation.Specific,
Measurabl...
Published:
2010-03-11
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Abstract:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Customer Relationship Management. No longer are customers simply sideline participants. Organizations are
empowering them with a wealth of knowledge to engage in (...)
Excerpt related to
customer relationship management brand for investment:
Customer Relationship Management: Putting Customers at the Center of the Business.IT Reports and Other Package to Use In Your
Complex System of Cus...
Published:
2010-03-11
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Abstract:
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic
content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail
campaigns, it hoped that dynamic content e-mail would in (...)
Excerpt related to
customer relationship management brand for investment:
... DiscountBeautyCenter.com, an online supplier of brand-name beauty ...
that dynamic content e-mail would increase customer response and return on investment (ROI
...
Published:
2010-03-11
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Abstract:
Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization.
Some project portfolio management (PPM) vendors have adopted the IT governance mantra to differentiate their solutions from
those offered by the enterprise resource planni (...)
Excerpt related to
customer relationship management brand for investment:
Implementing information technology (IT) governance means using a structure of relationships and processes to direct an organization.
Some project...
Published:
2005-12-13
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Abstract:
The Movex collaboration application suite includes enterprise resource planning (ERP), customer relationship management (CRM),
supply chain management (SCM), business performance measurement (BPM), value chain collaboration, and e-business--although
tempting to its target market, it may not likely be as (...)
Excerpt related to
customer relationship management brand for investment:
The Movex collaboration application suite includes enterprise resource planning (ERP), customer relationship management (CRM),
supply chain manage...
Published:
2004-02-04
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
customer relationship management brand for investment:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
Previously price management was an overlooked area by vendors because they lacked the native capabilities to meet this need.
However, through partnerships and acquisitions, they are creating viable products, which are enabling enterprises to see greater
return. (...)
Excerpt related to
customer relationship management brand for investment:
Previously price management was an overlooked area by vendors because they lacked the native capabilities to meet this need.
However, through part...
Published:
2006-05-03
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Abstract:
The imperative to respond to constantly-evolving customer requirements more efficiently is driving retailers to look at applications
giants to provide standardized software that provides flexible, integrated demand intelligence. (...)
Excerpt related to
customer relationship management brand for investment:
The imperative to respond to constantly-evolving customer requirements more efficiently is driving retailers to look at applications
giants to pro...
Published:
2006-05-04
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Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
customer relationship management brand for investment:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
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Abstract:
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the
extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based
delivery model. (...)
Excerpt related to
customer relationship management brand for investment:
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent
that, going forwar...
Published:
2007-05-07
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Abstract:
Oracle is in the processing of developing their product lifecycle management capabilities. The question is whether they will
accomplish this through the acquisition of a pure-play PLM vendor, or through internal technology development. (...)
Excerpt related to
customer relationship management brand for investment:
Oracle is in the processing of developing their product lifecycle management capabilities. The question is whether they will
accomplish this throu...
Published:
2006-02-03